http://www.jamescarlson.design

is a project from my package design course at the University Of Utah. I was given a client brief depicting an urban coffee shop named slingshot, with a young demographic. The brief also stated that a coffee bag, cup, and bottle would need to be designed. I created this branding based on city skylines and the idea that coffee isn't just for the morning. Coffee is an essential part of the day for those working graveyard shifts, or for those nights when sleep needs more delay. SlingShot has the coffee for you any time of day.